Building trust with clients

Updated: Mar 18, 2020

Trust is the foundation of a business enterprise. Although we tend to recognize how important trust is in our personal lives, we often undervalue the extent to which trust impacts the success of a business.

Even when we make the smallest purchases, like buying a cup of coffee, we are required to place our trust in a company. You are trusting a coffee shop to take your order, deliver your coffee correctly and provide you with a safe, uncontaminated (and hopefully delicious) drink.


Business leaders may generally understand that trust is important, but they fail to implement and demonstrate best practices which nurture trust between themselves and their stakeholders. This failure can be fatal.

If consumers suspect that they cannot trust you or your brand, you will lose their business.  Also, in the world of social media, the damage may be multiplied tenfold if there’s a negative post  Consequently, trustworthiness is indispensable for any business that hopes to thrive.


Despite this reality, few companies are consistently proactive about fostering a trustworthy culture within their company. Business leaders may generally understand that trust is important, but they fail to implement and demonstrate best practices which nurture trust between themselves and their stakeholders. This failure can be fatal.


So how can leaders avoid this fatality? To ensure that they are actively earning the trust of their stakeholders, all business leaders should develop both internal and external strategies to proactively build trust between their company -- and within their community.

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KEG Consulting is an independent consulting firm based in Minneapolis, Minnesota. KEG helps independent small and family-owned businesses develop growth strategies and prepare for transitions. By offering an experienced, third-party perspective, KEG helps businesses navigate industry challenges to enable growth, drive strategic alignment, and improve profit margins.

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